They’re called many things: human, backpack and walking billboards. Since we originally brought the media to Australia back in 2006, they’ve been super successful in local area marketing campaigns, store launches, call to action campaigns, competitions and regional promotions.
The billboards allow for a high visual impact as well as the opportunity to maintain a high level of interaction where the promotional teams can be trained to thoroughly convey often complex messages, drive foot traffic and collect data.
They’re super budget-friendly as well!