Campaign One: Nestle was looking to create an embodiment of the ‘have a break’ concept around main centres in Australia. The Promo People team managed & executed a highly creative set of experiential promotions combining a variety of interactive games & experiences while creating a thorough and fun engagement with the brand.
Locations: Circular Quay- Sydney, Melbourne Central Train Station
Campaign Two: Promotional teams roamed the centres delivering the product and the message at key target areas (beaches, O-week, events) in a high-impact Toyota cruiser, as well as managing the innovative brand activation areas. In spite of the hot summer weather, the operation was streamlined to ensure maximum brand exposure and no melted chocolate – ever!