News

Here you'll find some interesting stuff about what's happening in the world of events, activations, promotions & staffing as well as news about Promo People!

How to Build a Killer Event Team for Business Promotion

In the excitement of a product launch or promotional event, a solid team of brand representatives keeps the event running smoothly and ensures a maximum number of positive engagements with potential customers.

Great teams, however, don’t often appear out of thin air. While brands or staffing agencies must build their dream teams from the ground up, the effort is always worth the tangible results these teams deliver.

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The 4 Types of Brand Ambassadors

Experiential marketing has made possible some pretty spectacular feats – from Felix Baumgartner’s legendary parachute jump for Red Bull (who could forget it) to the Red Tent-esque “Amele Handbag” experience in Sydney (which PromoPeople itself worked on).

While these feats and thousands more vary drastically in scale, aim and target audience, what they all have in common is the participation of event staff, or brand ambassadors, with the skills to execute the event and the charisma to engage an audience for it.

Brand ambassadors are brand representatives that engage consumers in an event or experience, either first hand or through traditional or social media. They represent your brand’s appearance, demeanor, values and ethics to potential customers, spread brand awareness, and foster brand loyalty.

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