Here you'll find some interesting stuff about what's happening in the world of events, activations, promotions & staffing as well as news about Promo People!

Event Staffing for Your Company Culture

In the last decade, the concept of organizational or company culture has entered the business administration lexicon with force. A way to describe an organization’s collective values, beliefs, and principles, company culture has redefined the way people work together. It’s also redefined the way brands...

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How to Handle Common Promo Event Problems

Promotional events are dynamic affairs. Not only are event goers themselves constantly coming and going, but unplanned incidents can throw a spoke in the wheel of even the most meticulously organized event. Your brand has a chance to make exactly one impression on each event goer...

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How to Build a Brand Ambassador Profile

Brand ambassadors personify your brand to product launch, event, or promotion attendants. Much like helpful employees or loyal customers, ambassadors are the human face of your company in interactions with potential customers. Of course, not all brands have the same face. As you integrate brand ambassadors into a larger experiential marketing campaign, developing a profile of your theoretically perfect brand ambassador will make it easier to locate the talent you need in a pool of potential candidates.

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How to Cast the Perfect Event Staff

Staffing a product launch, event, or promotion is no less important than casting a television show or movie. The success of the event, like the success of a show, leans heavily on how engaging and likeable its people are.

Both staffing and casting are usually handled by dedicated professionals, and with good reason. It takes a great deal of focus, energy, and experience to discover, hire, and retain the right staff.

There is, however, a general theory behind casting the perfect event staff (at least here at PromoPeople). We’ve already covered the overarching qualities we look for in brand ambassadors, now we’ll delve deeper into how we match successful candidates with your event.

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