Here you'll find some interesting stuff about what's happening in the world of events, activations, promotions & staffing as well as news about Promo People!

5 Tips for Hiring Event Staff for Your Next Corporate Party

If your corporate holiday parties are anything like ours, then it’s a fun-filled evening of delicious food, laughter, and memories that last a lifetime. In order to organise a memorable corporate party year after year, you need to continually bring new delightful elements to your...

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5 Reasons You Need Brand Ambassadors at Your Next Event

We live in a world where marketing is now measured in experience. With the rise of online marketing and social media platforms, brands have had to step up to ensure potential prospects have a memorable experience. Fortunately, there’s an old form of marketing that, when...

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How to staff a lifestyle brand

Lifestyle brands must, necessarily, run marketing campaigns on two fronts. Since these brands sell an experience, they compete not only with direct, industry rivals, but also with unrelated brands that sell alternative experiences to consumers. Good staffing is the key to marketing your lifestyle brand...

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How to pull off a successful Experiential Marketing campaign

The numbers show that experiential marketing works. The 2015 EventTrack survey, an annual survey conducted by the Event Marketing Institute, found that 98% of consumers are more likely to purchase a product after attending a promotional event. Four out of five brands, too, say promotional...

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