November 2018

5 Tips for Hiring Event Staff for Your Next Corporate Party

If your corporate holiday parties are anything like ours, then it’s a fun-filled evening of delicious food, laughter, and memories that last a lifetime. In order to organise a memorable corporate party year after year, you need to continually bring new delightful elements to your evening.

The best way to do so is by hiring experienced event staff to assist your team throughout your corporate holiday party. Having experienced event staff will not only bring excitement to the party but, more importantly, it will help promote brand loyalty and company morale.

1. Choose people that have worked in the industry before

Event staff that have experience in a certain industry will have a better understanding of the market – it’s a no-brainer. They understand the tastes and expectations of a specific audience, tailoring the event accordingly. However, if your brand is a niche industry, don’t worry – experienced event staff are able to adapt to the company and industry very quickly.

2. Hire staff that represent your brand

Every company abides by its own image, mission, and purpose throughout all operations. A successful corporate party is one that embodies the company’s image perfectly and uses it to its advantage to create a fun event.

Experienced event staff are able to quickly learn everything about your brand to represent it accurately. The annual corporate event is a celebration of the company’s achievements and its workers, so choosing the right event staff to represent the organisation’s image is essential.

3. Choose a service that caters to your needs

Before hiring event staff, you need to determine the scale, duration, and audience demographic of the event. Once your goals are set, you will have a clear picture on the types of staff you need. Try to also think about the gender, age, and cultural diversity of your target audience before hiring event staff.

Event staff are also able to cover a wide variety of roles; knowing which roles you need for your party will result in a much more organised event.

4. Hire on attitude over looks

Many companies make the mistake of hiring event staff based on their looks. Attitude, personality, and experience are just as important – if not more so – as looks. While looks are important in certain roles, having staff with the right attitude will ensure that your party runs smoothly and according to plan.

5. Get the logistics and budget right

When hosting a corporate event, there is a lot of planning and execution to do. To ensure your event runs smoothly, make sure you get the logistics right – discuss the number of attendees, event theme, goals, venue, and budget that the staff will need.
The event staff should become an extension of your own team, reflecting your brand’s image. The quality of the agency you hire staff through is directly correlated to your budget. You might think that searching for event staff in a student classifieds section is a good idea, but they will probably not meet your requirements and expectations. Working with a professional event staffing company that has a proven record of its achievements, will ensure your corporate party is successful.

At Promo People, our event staff are trained marketing professionals. Whatever you need for your corporate event – our team are up to the task.

If you’re looking for experienced event staff Melbourne or event staff Sydney wide, please get in touch here.

5 Reasons You Need Brand Ambassadors at Your Next Event

An image showing brand ambassadors at an event

We live in a world where marketing is now measured in experience. With the rise of online marketing and social media platforms, brands have had to step up to ensure potential prospects have a memorable experience. Fortunately, there’s an old form of marketing that, when used properly, can be an invaluable opportunity to get in front of your target audience – outdoor events and exhibitions. At outdoor events and trade shows, you are competing with numerous brands for the same audience. That’s where brand ambassadors come in, a good ambassador is able to increase your leads, brand perception, and expose the brand’s products and image to audiences. Here are five reasons you need a brand ambassador at your next event.

1. Brand ambassadors will become experts on your products

If your brand sells a product, it needs staff that are knowledgeable about the products. Brand ambassadors normally work in teams alternating at different places and events, ensuring they get experience and slowly become knowledgeable about the product, pricing, and benefits.

Brand ambassadors are able to quickly learn everything that needs to be known about the product. This makes them the perfect candidate if your product requires a demo or significant customer education for a sale.

2. Excellent at sparking word-of-mouth discussions

In an age where brands are trying to go viral, it’s important that your potential audience learns quickly about you. Exposure through word-of-mouth is essential yet difficult to achieve, particularly in a time where consumers are constantly being advertised to. Brand ambassadors are highly motivated, friendly, and approachable – making them perfect for face-to-face customer interaction. To gain consumer confidence, you need the right staff that are able to explain what your business does best, exhibit your product’s features through a demo or sample, and effectively embody your brand’s image. This not only improves your brand’s perception towards your audience, but it’s highly effective at generating word-of-mouth opportunities.

3.Increase brand awareness

When promoting your brand at events or outdoors, you need staff that are able to manifest your brand’s values and image. Brand ambassadors can increase brand awareness simply by virtue of wearing company uniforms and costumes. Furthermore, they spend a lot of time learning about your brand and its core values before the event. In fact, brand ambassadors are so good at representing brands that customers can’t tell them apart from your core staff! Brand ambassadors are perfect for product launches and for new marketing campaigns. Since they work in teams in different areas, varied audiences can quickly learn about your brand.

4.Marketing materialdistribution& lead generation

Generating new leads is arguably the hardest part for any brand. To be able to generate a flow of new customers, they need to learn about you quickly! Brand ambassadors work in multiple areas and events, making them perfect for distributing marketing materials to different crowds. Approaching potential customers in high-traffic areas such as shopping malls or train stations can be difficult. Brand ambassadors are highly
experienced in working in these environments, making them perfect for material distribution and lead generation.

Reach out to reliable and experienced brand ambassadors here at Promo People

Here at Promo People, the individuals we provide to represent your brand have been working in the business for years. They are outgoing, approachable, organised and detail-driven. At Promo People, our brand ambassadors are trained marketing professionals. Whatever you need ambassadors for – to spread brand awareness, to create a customer database, to generate leads, or build relationships with potential customers, they can help you. To organise a brand representative at your next event, please get in touch today.